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What's the most popular item at Chick-Fil-A?
Chicken right? Wrong. (hint, it's a product grown in my state!)
A good reminder of what appears to be straightforward in business isn't always the case. https://www.inc.com/chris-matyszczyk/chick-fil-a-made-an-incredible-admission-thatll-make-you-think-differently-about-its-chicken-and-its-customers.html